Preparing for Milano–Cortina 2026: Why You Should License Olympic Winter Footage Now

The Countdown to Milano–Cortina 2026 Has Begun

As the world gears up for the Milano–Cortina 2026 Winter Olympics, global interest in winter sports, historic moments, and Olympic heroes is heating up. For creatives, journalists, marketers, and producers, this is the time to prepare the visuals that will drive stories, campaigns, and content during the upcoming Olympic season.

And the best source for licensing rare, rights-cleared Olympic winter footage? Kurator.

Why Olympic Footage Matters in 2025

Even though the Winter Olympics are still months away, major brands and media companies are already hard at work preparing assets for global campaigns. Here’s why 2025 is the prime time to license Olympic footage:

Brand Campaigns Are Already in Motion

Leading companies are building Olympic-themed campaigns now to tap into the emotion, pride, and unity the games inspire. Having licensed visuals early ensures your brand stands out with authenticity and impact.

Documentaries Are in Pre-Production

Longform content takes time. Filmmakers and media outlets are actively sourcing archival material for retrospectives on legendary athletes, key political moments, and groundbreaking performances in Olympic history.

Countdown Content Builds Momentum

The ramp-up to Milano–Cortina 2026 has begun. From social reels to YouTube series, media outlets are preparing content calendars to capitalize on growing anticipation. Licensing footage early helps fill these timelines without delay.

Historical Comparisons Need Visuals

Producers are comparing past games to present-day events, highlighting changes in sport, culture, and global dynamics. Archival Olympic footage adds essential context and visual credibility to these narratives.

In fact, during Paris 2024, 84% of the global audience—nearly 5 billion people—followed the Olympic Games, consuming a record 28.7 billion hours of Olympic content. That kind of reach shows the unmatched storytelling power of Olympics footage.

Licensing content now means you can:

• Beat the seasonal rush and avoid inflated licensing costs.
• Lock in rare, high-demand footage before it’s snatched up.
• Integrate visuals into your long-term creative schedule with peace of mind.

What Type of Olympic Footage Is in Demand?

Content buyers on Kurator are searching for:

• Vintage footage from past Winter Games such as Salt Lake City, Nagano, Lillehammer, Sochi, and Torino — material that adds context and nostalgia.
• Behind-the-scenes training footage offering an intimate look at athlete preparation.
• Medal ceremonies and athlete reactions that capture emotional, unforgettable moments.
• Footage of iconic moments like the Miracle on Ice, historic figure skating routines, and breakthrough snow sport victories that defined their eras.
• Olympic venues across decades, showing architectural progression and the global scope of the Games.

Kurator Makes Olympic Content Licensing Easy

If you’re working on an Olympic-themed project, Kurator helps you:

• Search by athlete, country, sport, or year so you can zero in on exactly what you need.
• View editorial or commercial usage rights clearly marked to avoid legal confusion.
• Download assets with metadata and licensing terms attached, making handoff to your team seamless.
• Access fast support when you're up against production deadlines — no more waiting weeks for clearances.

Kurator streamlines the licensing process so you're not chasing down rights or waiting on legal teams.

For Content Owners: Monetize Your Olympic Archives

Now is the time to upload your Winter Games footage to Kurator. With Olympic anticipation rising, demand is spiking for:

• Athlete interviews that bring voice and insight to Olympic coverage.
• Rare crowd shots that humanize the spectacle and show global enthusiasm.
• Venue construction timelapse giving a unique behind-the-scenes look at Olympic scale.
• Opening ceremonies from previous games, which are often reused in montages and tributes.

This is evergreen, high-value content that can be licensed again and again in the months leading up to 2026. If you have historical Olympic footage sitting on drives or shelves, it could be generating revenue right now.